Video Search Engine Optimization

Video SEO

Why Online Video?

1. A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research.
   – (Forrester, January 2009)


2. People want to see what you can do. They like speed. Your message can get delivered in as little as 30 seconds to a few minutes and finally people like a multifaceted experience of visual and auditory stimulation.
   – (New Evolution, June 2011)


3. Forbes Insight found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page.
   – (Forbes Insight, December 2010)


4. To demonstrate ideas in a way that is best done through video. Reading is fun, but watching can stun! To make an impression and be remembered.
   – (Richard Grace, January 2011)


5. According to Cisco, video will increase from 30% of Internet traffic to 90% of Internet traffic by 2013.
   – (Cisco, 2010)


6. With proper optimization, video increases the chance of a front-page Google result by 53x.
   – (Forrester, January 2010)


7. Visitors who view product videos are 85% more likely to buy than visitors who do not.
   – (Internet Retailer, April 2010)


8. Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009.
   – (Implix 2010 Email Marketing Trends Survey)


9. 93% of smart phone users use their devices in the home, and almost 50% of users watch videos on their smartphones. 90% of smartphone searches result in an action such as a purchase or a visit to a business.
   – (Google Blog, April 2011)


10. eMarketer senior analyst Jeffrey Grau characterizes the benefits of video as including "...a lower number of abandoned shopping carts, reduced return rates, and higher sales."
    – (eMarketer, January 2009)